All webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE.

Can't make this session? Don't worry, we'll be repeating it! You can register HERE.

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key to selling books.

In this webinar session, Author Connections President and book marketing advisor Beth Kallman Werner will cover the following steps for developing and reaching your book’s audience:

• Researching your genre and defining layers of readers for your book
• Identifying bloggers and reviewers reaching your intended audience
• Selecting successful/role model authors and imprints as influencers
• Planning social media content, print/online ads, text teasers, video trailers, etc.
• Scheduling networking and outreach efforts for pre/during/post-launch for effective engagement and momentum
• Determining ongoing connection channels: social media, blog, website, newsletter, Wattpad, Book2Look, serial releases, etc.
• Creating subscription/member/follower rewards: first notice new releases, discounts, giveaways, events, special content unlocked for VIP

About the Presenter:
Author Connections (AC) has been serving a global roster of author and publisher clients since 2010. AC is devoted to editing and marketing excellent content for discerning readers. As former Director of Marketing & Sales for Kirkus Reviews, Beth worked with major houses and indie authors on book reviews and title campaigns for any size budget. Since launching Author Connections, Beth has worked on more than two hundred titles in fiction and nonfiction, adult and children’s books; many earning multiple marketplace awards and accolades. Beth is Advisor to the Next Generation Indie Book Awards (NGIBA), a Partner Member of the Alliance of Independent Authors (ALLi), and Author Connections has earned the coveted Seal of Excellence from the Association of Independent Authors (AiA). Beth’s own book, "Travels of an Independent Woman", is scheduled for September 2026.

To see all of our upcoming live webinar events, CLICK HERE.