All webinar start times are listed in US Eastern Time. To see what the start time means for your location, CLICK HERE.

Can't make this session? Don't worry, we'll be repeating it! You can register HERE.

Any great book marketing campaign must incorporate both publicity and promotional efforts to create awareness, build a readership, and increase book sales. In this session, freelance publicist and communications professional Lindsey Gobel will review what book publicity is, the tools and assets every author needs to garner publicity for their book, and the steps authors can take to create a publicity campaign, including working with a publicist. Topics will include:

•  What publicity is and isn’t, and how it differs from paid promotions
•  How to determine what is newsworthy about your book
•  The foundational assets authors need before garnering publicity
•  The essential elements of a media kit and how to create one
•  How to prepare and deliver dynamic book pitches
•  Working with a literary publicist on a publicity campaign
•  Tactics authors can do on their own to garner publicity

Attendees will learn how to arm themselves with the best preparation and knowledge to maximize their publicity efforts while utilizing opportunities as stepping stones to further their brand. This webinar will empower authors to take advantage of every opportunity to provide the best launching point for broadening their reach and making their book known.

About the Presenter:
Lindsey Gobel is a freelance publicist and communications professional with over 15 years of experience. She creates and manages publicity campaigns for clients in multiple industries, as well as works on a consulting basis with various firms to assist with branding and marketing strategies, creative concepts and business plans. Gobel’s services have been contracted to ghostwrite books for two professional athletes, which have been published and are sold at national retail chains. She recently wrote a Tedx Talk that was performed in September of 2018. Her work has been featured in numerous print publications, as well as national media outlets such as ESPN, FOX News, The Today Show and Wake Up with Al.

To see all of our upcoming live webinar events, CLICK HERE.