Retailer preorders are one of the most challenging yet impactful elements of book marketing. In this comprehensive session, USA Today bestselling author Russell Nohelty breaks down actionable strategies to help you hit 1,000 preorders on retailers, even if you don’t have a large audience or many connections. Discover how to overcome reader hesitation by reframing preorders as unique opportunities, build momentum through promo stacking and ambassador mobilization, and leverage psychological triggers to turn casual interest into action. Packed with insights on metrics tracking, creative messaging, and collaboration, this session offers a complete roadmap to create a high-impact preorder campaign that grows your audience, boosts visibility, and sets the stage for long-term success.
About the Presenter:Russell Nohelty is a USA Today bestselling author, and speaker. He runs Wannabe Press (www.wannabepress.com) and is the Co-founder of Writer MBA and The Future of Publishing. Russell is also the host of The Author Ecosystem and Kickstart Your Book Sales podcasts. He is the author of many novels and graphic novels including 'The Godsverse Chronicles', 'The Obsidian Spindle Saga', and 'Ichabod Jones: Monster Hunter'. Russell is the Editor of The Author Stack, an online magazine, and has exhibited at over 150 events during his career.
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