For many authors, marketing is a mystery and creates some unique challenges. Unlock that mystery by joining us for this webinar session where ALC President Keith Ogorek presents the three phases of an effective book marketing campaign. You will learn the crucial questions to ask as you build your marketing plan and craft an action plan to help you connect with potential readers. In this session, Keith will cover the following topics and more:
• Developing an audience profile• Creating the right title and subtitle, which is one of the first marketing decisions you’ll make• Using social media and mailing lists to cultivate a reader base• Planning events to celebrate the publication of your book• Plus, other important elements of an integrated book marketing campaign
About the Presenter: As an industry thought leader, Keith has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. Keith has authored several books and has written a number of helpful white papers including ‘The POEM Method of Book Marketing’, the '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as Singapore Writer’s Festival, California Creative Writers Conference, LatinX Storytellers Conference, Archway New York Writer’s Workshop, and Hay House Book Writers Boot Camp just to name a few. In addition, he is a regular webinar presenter for The Author Learning Center.
To see all of our upcoming live webinar events, CLICK HERE.