A common question that Legion of Creatives CEO Jay Williams hears in his line of work is, "What is a good story?" For Williams, at the core of a good story is relatable characters. A strong story line is necessary as a solid foundation, but how the characters move the narrative forward and advance the story is crucial. Evolving technology and content platforms can help enhance a story for the audience, but the fundamentals of a good story haven't changed over time.
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