Influencing a Social Change - video

A book is a powerful force. It can inspire and inform. It can help create change in society. Dalya Massachi, author of “Writing to Make a Difference,” discusses three secrets to write a book that influences social change. First, do your research and connect with other change makers fighting for your cause. Find out what information or tool would help them spread their message. Then, write the book that will solve their problem or help them. Second, remember that the community reader always wants to know, "what's in it for my community cause?" Write for your audience. Third, realize that there is a conversation between you and the reader. Creating a personal connection between you and the reader is key in helping to influence social change.