How to Identify Your Book’s Target Audience Early and Accurately - video

Knowing your target audience early on in the writing and publishing process is essential for fine-tuning your author platform and marketing efforts, as marketing and communications consultant Nicole Baker explains. The first thing writers must accept is that their book audience is not "everyone". The most successful writers understand who their primary audience is and focus their efforts accordingly. There are several questions that writers should ask themselves in order to help identify their target audience:

1) What makes your book stand out?

2) What is your end goal for your book - to entertain, to educate?

3) Who do you envision reading your book?

4) What motivates this reader and where are they present online?

In addition to answering these questions, Baker strongly suggests that writers research books that are similar to theirs to understand the types of readers that are drawn to their topic or genre.


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  • Interesting, I didn't know how relevant it is targeting audiences early and accurately. You have given something to think about when publishing a book, thank you so much.

  • Thank you! a lot to think about. I am one of those who thought everyone might be interested in my book. I have one I self published and found out children like my book of poetry and adults who bought it or were given a copy tended to want to read it to their children. go figure.

  • Awesome Thanks!!!

  • Thank you, this is something I think about a lot but have no real idea how to effectively reach out to my "target audience" but am shaking hands and talking to people everywhere in order to find them, people that want to be scared, to become engrossed in a book that entertains.