An essential part of being a good travel writer is doing research. First of all, what kind of stories is the market looking for? There’s no point in climbing Mt. Everest if the subject has been overdone and you’re unlikely to find a buyer for your work. So, you can approach it one of two ways. You can decide what you want to write about and search for a buyer, or you can research buyers and see what travel destinations are hot topics. Either way is fine, but those who find their buyer first definitely have a leg up.
So, once you’ve decided where you’re going, do you just show up? That is certainly not the recommended approach. No one wants to read a travel article from a writer who might actually know less about the destination than the writer’s intended audience. To truly write a professional and marketable travel piece, you need to do some serious prep and follow up work on things like:
It’s impossible to do too much research on a travel topic or destination. The more research you do, the better you’ll be able to write with the authority and credibility of an expert. And, as you research, it may help you decide on the most appropriate target for your marketing efforts, or it may help you avoid wasting your time and money on a dubious destination.
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