Finding a Balance Between Creating and Promoting Your Book - podcast

As an author, finding time for book writing and promoting is difficult to do. These days, the onus to promote the book is on the author. Andrea Dunlop, director of social media and marketing for Girl Friday Productions, discusses how she finds balance between writing and book marketing. She stresses the importance of understanding the art of writing and the business of being an author. If your goal is to be commercially successful as an author, both tasks are essential. Instead of being overwhelmed with this dichotomy, try thinking of it as having two separate jobs that require different modes. Preserve your writing time and keep it separate from promoting so that you still have time to be creative.