Your ability to impact people with your nonfiction writing or messaging doesn't have to end with your book. Per book coach, speaker, and nonfiction author Cathy Fyock, there are endless ways you can repurpose this content. Your book is merely your container for your intellectual property, she says. How else might people want to consume your content? Cathy discusses a few ideas including webinars and online courses, and encourages authors to think outside of the box.
Interestingly, I have been "re-purposing" my work. I have been in a struggle with 2 monolithic UK organisations. My book consists of a series vignettes: cases from my working life that have lingered in my memory. I have "weaponised" my vignettes.by sending them to these organisations to give them an insight into who I.am. I have scanned and using e-mail/Adobe software sent vignettes to them. And what did one of these organisations do? They made a banned e-mail sender. The organisation that did this is the Driving and Vehicle Licensing Authority. And UK motorists through their taxes pay the wages of workers at the DVLA. Of course it is only a very, very small minority of DVLA employees who made the decision to ban my e-mails. Their behaviour was anti-democratic, denied me free speech. It was behaviour of a fascist state.