When you publish a book and earn the title of author you may not realize it, but you are actually opening your own business. Accounting, taxes, marketing, promotion, sales, distribution and even legal are all important things you need to think about. Why? Because you are a company of one, says Ron Brumbarger, author and founder of Apprentice University, Inc. Most importantly, he says, you must understand how to market and sell your work if you want to be successful. To stay competitive and access new opportunities, authors must be constantly innovating and looking for ways to continue increasing their exposure. This entrepreneurial mindset can lead to business partnerships, seasonal events, bundle opportunities, and more.
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