Tips for Creating Engaging Content for an Author Blog

Because of the abundance of online content, it can be overwhelming to attempt creating blog content that stands out and captures new readers. Marlan Warren, Author and Publicist with Roadmap Communications, explains how to create blog content that engages an audience. First and foremost, Warren says that bloggers need to know their audience. If they’re writing a blog, they need to know what type of content their audience is looking for and what keywords they’re searching for. Second, she advises...