Advice for Planning and Launching an Author Blog

Blogs are an easily customizable platform for authors, explains author, goal coach, and project catalyst Debra Eckerling. You may choose to write long or short pieces, post videos, podcasts, or something else – there are plenty of possibilities! Before launching your blog, Eckerling suggests identifying the purpose of your blog first. Who is your audience, and what will they gain from visiting your blog? What will make your blog unique? Focusing on your goals will both help you and your readers...