Amazon

Have you ever run ads for your book on social media that reported lots of activity and clicks but you weren’t sure if the ads were generating sales? Or perhaps you have...

Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers...

We all know that you can pay for Amazon to boost your book on their site with Amazon Advertising. But did you know that you can also work with Amazon’s algorithms to...

Sara Stratton, owner of Redwood Publishing, advises authors to remember that Amazon knows to whom you are marketing. The website can determine if a friend or family...

Sara Stratton, owner of Redwood Publishing, has three tips for authors hoping to find success on Amazon: Set a launch date and stick to it. Don’t release early or...