Knowing the 'It' of Your Book - video

What makes a book successful? Senior vice president and editorial director of National Geographic Books, Janet Goldstein, talks about the secrets to a successful book, including defining the audience for your book. She says that you have to know the "it" of your book. What kind of a book is it? Who are you trying to reach? What is unique about your book? Defining your book and the audience for your book helps you understand what the book should look like and where it could be marketed. If you can't describe your book, then your audience won't know what it is either.