Engaging the Young Adult Audience - video

PENGUIN YA Author, Melissa Walker, discusses how to engage the young adult audience. Social media is a fantastic way to engage the young adult audience. What does it mean to use social media in a natural way? “I think authenticity is the most important thing in creating a platform,” Walker says. This upcoming generation is extremely media literate and they’ll notice if someone is uncomfortable online or is using a platform exclusively to promote themselves. Engaging an audience as a person and...