3 Phases of Book Marketing Program Instruction - Month 1

This first instructional webinar explored initiatives that should take place during the writing stage and covers the following: • Defining what we mean by the term book marketing • Identifying and understanding the three phases of effective book marketing. • How to define and reach your target audience • Building your author platform and creating your elevator pitch • How to make decisions about a budget and balancing time vs financial investment • The critical importance of an impactful book...
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