Building a Readership Through Social Media and Face-To-Face Networking

Author, writer, and producer Joel Eisenberg advises authors to market themselves in ways that don’t feel like soliciting. In other words, when you’re attending a book conference, networking event, or something similar, strike up conversations with others where you express a real, legitimate interest in them. Often, that person will give you the same interest back. This way, you can still promote your work in a way that feels natural and conversational. Being authentic in person and on social media...