Using Word-of-Mouth Marketing to Grow Your Readership

Word-of-mouth marketing happens by sharing your work as far and wide as possible. Author and technical writer Neil V. Young suggests attending writer’s groups, conventions, and conferences to kick off any word-of-mouth marketing. By showing your face and making your work known publicly, word will get around and you can organically grow your readership. This can be especially useful at genre-specific events. Young is a science-fiction author, so he makes sure to find places and people who will be...