The Importance of Building Relationships to Reach a Specific Book Audience

To build a readership, authors must take the time to develop relationships with their audience, says author, speaker, and media personality Pamela Christian. First, know where to find your audience. This may be on social media, blogs, or other online groups. Start building your relationships there. Reach out to this target audience, and learn what they want to read and learn more about. When you develop relationships like this, you will start to build a loyal fan base even before your book is published. This will benefit you for years to come, as you pursue other books or projects.

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