Utilizing Your Personal Strengths for Building a Readership

Many authors struggle with creating awareness for their work and successfully reaching readers. In addition, what works well for one book or author may not work well for another. Author and book coach C.R. Rowenson says the best first step before investing a lot of time or money into marketing your work, is to understand your own skills and strengths. He initially tried to use social media to promote his work and coaching business, but it felt forced and inauthentic. He's found that in-person events...