Building Credibility When Promoting Your Non-Fiction Book - podcast

Author and journalist Jane Hodges discusses how to build credibility as an author. As a journalist, she already had content and readers that followed her. She also discusses how journalists automatically have the credibility of the brand they're writing for. Anyone can build their author community and promote their book by creating a conversation around the book's topic. Focus on getting the topic on people's minds, which will make people want to buy your book. Authors can also use social media or radio interviews for promotion of their book.