Finding Your Platform

The world doesn't accidently flock to your book and buy it--it takes strategic effort to find your audiences. But thanks to social media, authors can build a fanbase...

The world doesn't accidently flock to your book and buy it--it takes strategic effort to find your audiences. But thanks to social media, authors can build a fanbase...

Author Laura Labovich talks about creating and building your brand as an author and seeing yourself as a bigger global brand in the little things you do. She encourages...

Author Laura Labovich talks about creating and building your brand as an author and seeing yourself as a bigger global brand in the little things you do. She encourages...

Social media is all about conversation, and though there's no magic formula for successful engagment, there are best practices authors can adopt, says Gene Taft, owner...