Book Marketing: Do It Yourself or Hire Some Help? - podcast

When you are planning your book marketing strategy, you will face a tough question: Should I hire a book marketing firm, or should I do my own book marketing? Marketing expert Shelley Rogers Landes discusses the factors to consider when determining whether you should perform your book marketing efforts or hire a professional PR firm. She says that there are a number of things to consider. First, consider how much time and effort you can put into marketing your book. Marketing a book can feel like a full-time job. If you have a lot of time to invest, then marketing your own book is something you should consider. Second, consider your experience. If you have experience as a marketing professional, then doing your own marketing may be a good choice to you. Third, consider your budget. Hiring a professional book marketer costs money, so it must fit within your budget. If you don’t have the time or experience to market your book yourself and you can afford it, hiring a professional is almost certainly the best way to market your book. Consider the time, experience, and money you’re willing to devote to the project, and then make your decision.