The POEM Method of Book Marketing

Confused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four key activities: P ublicity O nline E vents M ulti-media The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book. Here are the handouts referenced in the session: ALC-POEM Method...
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