Confused about how to do book marketing? Keith Ogorek, President of the Author Learning Center, provides a simple way to build a marketing plan that will take some of the mystery out of the process. Any good, integrated marketing campaign has four key activities:
PublicityOnlineEventsMulti-media
The acronym, POEM, is an easy way to remember what you need to do and provides an effective strategy for marketing your book.
Here are the handouts referenced in the session:ALC-POEM Method Handout.pdfALC-POEM Method White Paper.pdf
About the Presenter:As an industry thought leader, Keith Ogorek has helped drive a number of significant innovations in the self-publishing industry and is featured in the book, 'Innovation--How Innovators Think, Act and Change Our World'. He has helped launch and operate supported self-publishing imprints for traditional publishers and Fuzeframe, which identifies and options self-published books for development in Hollywood. He has authored three books and is working on a fourth, and has written a number of helpful white papers including the popular '4 Paths to Publishing' and 'Three Phases of an Effective Book Marketing Campaign'. You will also find him speaking at leading industry events such as GenreLA, The Singapore Writer’s Festival, Havana Book Fair and the Florida Writers Conference. In addition, he is a regular webinar presenter for The Author Learning Center.
Thank you! I am about to start talking about maketing with my publishing company and don't want to go into it without having some understanding of what it's about.
Glad this was helpful. I can tell you from experience it does provide a helpful framework for authors who want to be more effective with their book marketing.
Thank you, very informative.
I am glad you found that helpful.
thanks I'm new to all of this and appreciate the help!
Glad this was helpful to you. This is exactly why we created the Author Learning Center.
Thank you. This has been very helpful!
I am so pleased you found this helpful as you look to market your book.
Great content Keith, thanks!
Glad you found it helpful
This has proven to be helpful to a lot of authors and I am glad you all have found this framework something you can use to make your marketing more effective.
Keith Ogorek I remembered your useful POEM Acrynom as I'm typing... Publicity, Online, Events and Muti - Media. Furthermore, it made me think of Linked - In where I talk to other authors more effectively and some had an interest in buying my Hardcover Book. Before I wrote some said they'll buy it. Moreover, I use Networker Central to gather an endless supply of Exclusive Leads where I get all of their contact information like names, dates they signed up, home address on that Marketing Platform. I've added it to my resource because I'm referring back to it as I keep writing Epic Poems. We have to do our own marketing. Rather than waiting for the top marketers from publishing companies to do the marketing for us. Perhaps, we take up an Effective Networker Program from AWAI gaining more insights on marketing. Thus, there's no way our books will sell well without helping the best marketers talking about hour book on our end. It's crucial for us to participate in team work as Keith laid out the framework or a blueprint to follow. Thank You.