Author Learning Center President Keith Ogorek knows a thing or two about book marketing. One of the keys to being successful as an author, he says, is to follow the POEM method of book marketing when launching a book. POEM is an acronym that stands for Publicity, Online, Events, and Multi-media. By planning and implementing an integrated marketing campaign that covers all types of promotional tools and formats, authors can greatly increase their exposure and ultimately, their book sales. For more information on the POEM method of book marketing, check out Keith's recorded webinar on this very topic.
I am presenting this information as a webinar later this year for the Independent Book Publishers Association, but you don't have to wait. I have a recorded webinar on the ALC that covers this topic.
If you are a member you can also listen to my recorded webinar on this topic. Just log in and go to this link. www.authorlearningcenter.com/.../the-poem-method-of-book-marketing---recorded-webinar