The Importance of the POEM Method of Book Marketing - podcast

Author Learning Center President Keith Ogorek knows a thing or two about book marketing. One of the keys to being successful as an author, he says, is to follow the POEM method of book marketing when launching a book. POEM is an acronym that stands for Publicity, Online, Events, and Multi-media. By planning and implementing an integrated marketing campaign that covers all types of promotional tools and formats, authors can greatly increase their exposure and ultimately, their book sales. For more information on the POEM method of book marketing, check out Keith's recorded webinar on this very topic.


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