Research

Does the thought of encapsulating your story into a short form synopsis make you want to run and hide? Take a deep breath. Yes, writing a synopsis can be a little tricky...

You’ve written a book, and you may be wondering what to do next. The answer: you must start marketing. This is how potential readers find out about your book, get excited...

There simply is no better marketing tool than a sell sheet, and every author should create one for everything he or she writes. A sell sheet is simply a one or two page...

It sounds incongruous, but even the smallest success can thrust an author into a place that feels quite uncomfortable. As a writer accustomed to the quiet, would you...

As the manager of public relations and marketing for Penguin Books Singapore, Carynn Tey must monitor not only book market trends, but also lifestyle trends. What's...