Research

As the manager of public relations and marketing for Penguin Books Singapore, Carynn Tey must monitor not only book market trends, but also lifestyle trends. What's...

For authors new to publishing there's a lot to learn. In today's digital world, metadata is one topic that you need to understand as an author. Although the term 'metadata...

Tired of hearing you need to promote your book? Everywhere you turn you're asked to give time and money for promotions that may or may not yield sales. The world of...

Building an author brand is essential to your success. Whether you're self-publishing a book, traditionally publishing, or looking to sell your story to film and television...

If you are serious about wanting to find success as a writer you must embrace what author, teacher and marketing consultant Lauretta Hannon calls the "marketing hustle...