Research

Browse the videos, articles and podcasts:


  • Digital Marketing vs Traditional Marketing - video

    It's an exciting time in digital publishing, also known as e-publishing or online publishing. Lauren Hesse, assistant digital manager of Doubleday Books, discusses the...
    Lauren Hesse
    • Lauren Hesse
  • Creating a Brand - article

    An author’s brand is based on how the public perceives the particular tone or feel of that author’s writing without being tied down to any specific title or characters...
    Luke Sandler
    • Luke Sandler
  • Digital Marketing vs Traditional Marketing - podcast

    It's an exciting time in digital publishing, also known as e-publishing or online publishing. Lauren Hesse, assistant digital manager of Doubleday Books, discusses...
    Lauren Hesse
    • Lauren Hesse
  • The Most Important Steps for Author Success - video

    Publishers expect more from authors these days. Kristin Mehus-Roe, executive director of Publishing Initiatives with Girl Friday Productions, discusses what publishers...
    Kristin Mehus-Roe
    • Kristin Mehus-Roe
  • The Most Important Steps for Author Success - podcast

    Publishers expect more from authors these days. Kristin Mehus-Roe, executive director of Publishing Initiatives with Girl Friday Productions, discusses what publishers...
    Kristin Mehus-Roe
    • Kristin Mehus-Roe