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An author's media or press kit is his or her calling card says freelance writer, editor, and publicist Lindsey Gobel. Gobel has worked with many authors on their book launch publicity campaigns, and knows that delivering a high quality press kit to media is a critical step in garnering attention for a book. A press kit must include a professional author photo, compelling bio, and a one-sheet that includes the book's metadata such as ISBN, publisher, release date, and more. The main purpose of a press kit is to give you an edge over all of the competing stories coming across a journalist's desk, and cut their research time in pulling the interview or story together, says Gobel. She highly recommends having both a hard copy version and an electronic version of your press kit so that you can easily produce it, whether in person or over email.
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