How to Publicize Your Book Without a Publicist - podcast

There are several things that authors can do to publicize their book without a publicist and still gain valuable exposure. Director of PR, Natalie Obando-Desai, suggests that authors make sure they have a professional website and a strong social media presence. She also recommends getting a paid review from a reputable company, especially for self-published authors. It is difficult for indie and self-published authors to have their books reviewed prior to publishing, so getting a positive paid review can help give credibility with both the media and the audience.