Measuring Author Campaign Success - podcast

For some authors, success may not result in book sales--PR campaign success may be measured by an increase in speaking requests or fees. That's why Shelby Sledge, director at author-focused publicity firm Shelton Interactive, believes every author should have unique goals. A new fiction author may find success by garnering 30 online book reviews--a foundation to build on. An experienced non-fiction author may what to see coverage in online extensions of traditional magaines, like forbes.com. All authors should remember: it's a marathon, not a sprint. Momentum builds over time.