Tips for a Successful Book Campaign - podcast

Author events are a wonderful addition to your book marketing campaign, whether it’s a book signing event, online seminar, or public speaking event. But you only have one chance to make a first impression. Author and publishing consultant PJ Campbell provides tips for a successful author event. The number one thing to having a successful author appearance is to be prepared. Rehearse what you are going to do. Give yourself enough time to prepare. Whether it's online or in person, preparing will allow you to engage your audience and be passionate. Tone has a big impact on your audience. The other aspect to a successful author appearance is to learn about the venue's expectations. Find out who is responsible for ordering books and work out all details without making assumptions.