Publicity for Your Book - podcast

Authors need two things to launch a book: a product to market and a publicizable moment the media can focus on, says New York Times Bestselling Author Michael Levin, who has ghostwritten more than 90 books. Books, he feels, are ideal focal points for your expertise and can effectively position authors as thought leaders. The key to effective, strategic book publicity: tie the book to an event, whether it be a publication date, party or contest to create visibility on a given date.

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Former Member

Hi Christine - yes, we definitely should begin marketing before publication when possible. If you liked this interview you might also like "Five Tips for Promoting Your Book Before It's Published" by Carol Hoenig. You can search here on the ALC for that title or Carol's name to find it.
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Offline Robert Miller

Mr. Levin's comments about creating events to feature one's book were helpful and thought-provoking.
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Offline Christine Williams

I now better understand that I can begin marketing my book prior to the publication. Thank you, Christine Williams
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Offline Halina Kensler

Marketing is so important, as well as creating opportunities to market. Very good information!!
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Publicity for Your Book - podcast