Determining The Right Time To Hire A Publicist - podcast

Book marketing is challenging, but you don't have to do it all alone. Author and publicist, Mary Bisbee-Beek, explains when to hire a book publicist to help you build a platform. She says the right time to hire a publicist is approximately six months before your book's publication date. Once your book has a defined publishing agenda, whether it's going to be published traditionally or independently, hire your publicist when your book is going through editing and production. A long lead time allows your publicist to do their job correctly and effectively. She urges authors to use a publicist and plan ahead in order to find success in book marketing.