When to Hire a Publicity Professional - video

When do authors need a publicist? As an author, you may have attempted to start a publicity campaign with a basic website, Twitter account, and Facebook page, but you might not know how to utilize these tools effectively. In this case, you consider calling in a PR professional. Marika Flatt, owner of book publicity firm PR by the Book, describes when an author should move from self-managing publicity to hiring a professional. With some coaching, usually authors can continue to manage some of the book marketing campaign, such as social media. Flatt feels that it's best to have social media posts coming from the author. Let the publicist handle traditional media book marketing. Approaching traditional media sources takes experience and connections.