John U. Bacon – Publicity and Sales Tips for New Authors - podcast

When it comes to book marketing, nothing is foolproof. Word of mouth marketing important, but it's hard to pinpoint exactly what triggers it. Bestselling author and speaker, John U. Bacon, shares publicity and sales tips for new authors that he has learned from experience publishing and selling his books. For Bacon, finding marketing success was about finding his niche audience. For example, one of his books, "Bo’s Lasting Lessons," was written with and about University of Michigan’s Hall of Fame coach Bo Schembechler. Bacon found great sales success in speaking events at University of Michigan alumni clubs. In the case of this book, speaking to his audience drove sales.