How A Publicist Can Help - podcast

When thinking about your book marketing plan, consider hiring a book publicist. Literary publicist Stephanie Barko talks about how a publicist can help your book. A book publicist creates and executes the book's platform, which is a forum and following for your book in its first year. Your book platform includes everywhere and everyone who is going to buy your book. A great publicist knows how to turn your book into a public conversation, which includes social media, newspapers, magazines and newsletter. All publicists are a little different, but Barko focuses on three goals: endorsements and reviews; social media marketing; and the creation of a reader contact list for the author. Hiring a publicist might be exactly what your book needs to be successful in the marketplace.