Every published author wants to create a buzz around his or her book. The humming sound of praise and interest attracts readers like moths to a flame. Part of every PR campaign for a published book should include reviews. Thoughtful, positive book reviews definitely nudge readers to buy books. Once your book has been sent out to reviewers and you have their reviews in hand, the process of leveraging them to your advantage is simple and straightforward.
Instantaneous success: If you are reviewed by the New York Times, Publisher’s Weekly, or your neighborhood paper, and there are shiny stars beside your title, you’ll want to let your network to know. It is wholly appropriate to share your good news. Tweet it. Facebook it. Post it on your blog. This is creating buzz. A note to the wise: never moan and groan about a poor review. It doesn’t create the right kind of energy to propel your book toward success.
Touting the best reviews: If a review is glowing include a link to it when you share it on social networking sites. Also include a small sound bite of information, such as: “New York Times Reviewer Big Shot Says My Brilliant Novel” is “a stunning debut.” Follow this sound bite with a link to the full review.
Leveraging so-so reviews: Try this approach: “New York Times Reviewer Big Shot Says My Brilliant Novel” has “a textured setting and detailed historical accuracy.” This reviewer goes on to say that the plot was flat and the characters were boring, but don’t mention that. Don’t include a link. The good things help create buzz, and you should make them known.
Too much of a good thing: It’s impolite to glut your social media outlets with dozens of posts per day. Dole out all your good news in two or three posts a day. Space them out, also, so you reach maximum coverage of your network.
Press-packet gold: Keep a collection of the best review sound bites for press releases, press packets, and your website. You should have sound bites for 5 to 7 reviews. Include links to glowing reviews, and only cite the rest. Keep this information ready for sending to news outlets, librarians, and anyone else who might offer potential press or buy your book.
Take these quick tips to heart and get ready to share your book reviews with the masses. You will be surprised by what “the buzz” can do. You will be surprised by your sales.