Publicist Marika Flatt explains the best time frame to start a PR campaign for your book, which is usually two months before your book is published if you’re doing your own publicity. However, the rules are different if you’re hiring a publicist. Flatt lays out a timeline that can get you started on the right foot. It’s unlikely that publicists take on books that have already come out. Usually they take people who have 4-6 months left before their launch date. In the clip below, Flatt explains why that time frame is important and what happens during that time.
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