Big Ideas for Book Publicity - video

The tactics of how to gain book publicity are changing. Marika Flatt, owner of book publicity firm PR By The Book, offers her expert tips for pitching a book to the media. To pitch your book to the media, the pitch must be short and sweet. Gone are the days of sending long press releases. Press releases and press kits are nice to have as supplemental material, but should not be used to pitch a publicity idea. A good pitch must be concise and personalized to the recipient. That is why relationships...