People love free food, so cookbook author Jonathan Bardzik capitalizes on this in his PR and marketing strategies. If you are trying to get publicity for your own cookbook, he highly recommends holding cooking demonstrations at various venues - grocery stores, trade-shows, bars, farmer's markets, bookstores, and more. The key is to choose a quick recipe that the audience can not only watch in the making but get a chance to taste at the end - it becomes an easy sell at that point. Another tactic he suggests is giving your book away to people hosting dinner parties and ask them to promote and post about the event on social media.
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Jonathan,What do you specialize in