Author Learning Center
Site
Search
Register and Subscribe
Sign In
Site
Search
Sign In
Marketing
Marketing
Public Relations
Publicity Campaigns
What Authors Need to Know Before Starting a Publicity Campaign - podcast
More
Cancel
by Anne Robertson
Other Media Types
Video
Related Content
What Authors Need to Know Before Starting a Publicity Campaign - podcast
Publicity is different from marketing in that it involves a third-party endorsement from a traditional media outlet. For authors, it includes researching the best media outlets, both locally and nationally, to raise awareness about their work or their brand. Traditional media outlets include newspaper, magazines, radio and television. To execute a successful book publicity campaign an author needs to have a strong social media presence and a good understanding of his or her audience, per Anne...
This is Subscriber only content
Subscribe
or
Login
fiction
Nonfiction
Subscriber
podcast
Share this story