What Authors Need to Know Before Starting a Publicity Campaign - podcast

Publicity is different from marketing in that it involves a third-party endorsement from a traditional media outlet. For authors, it includes researching the best media outlets, both locally and nationally, to raise awareness about their work or their brand. Traditional media outlets include newspaper, magazines, radio and television. To execute a successful book publicity campaign an author needs to have a strong social media presence and a good understanding of his or her audience, per Anne...