The Importance of an Integrated PR and Marketing Campaign for Authors - video

An integrated marketing campaign involves creating a seamless experience for your book audience across all types of media and platforms. It includes social media, traditional media, promotional materials, and advertising or sales initiatives.The key to a successful integration is consistency, per marketing and communications consultant Nicole Baker. When you maintain your platform and messaging across all media and materials there is no question about who you are as an author and your audience...