Carynn Tey on Her Role Working in PR and Marketing for Penguin Books Singapore

In her role with Penguin Books Singapore, Carynn Tey is responsible for planning out all book marketing and publicity campaigns, monitoring industry trends, managing the company's social media content, and maintaining relationships with the various media outlets. The key to success in working with traditional media, Tey says, is to pitch the right content to the right contacts. As a part of maintaining media relationships, Tey has to get to know her contacts' personalities and preferences in order to establish meaningful, trustworthy connections. She also gets to know the tendencies of certain journalists, along with the expectations of the publications for which they work. Establishing these lasting relationships goes a long way when working on book marketing and publicity campaigns.

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