The Benefits of a Holistic Approach to Book Publicity

A holistic approach to book publicity means integrating both the marketing and public relations strategies. Book marketing expert and author Desiree Duffy cautions anyone who tries to segment the two; this will make the entire publicity message or campaign feel disconnected. Marketing and PR must work together to build a cohesive author and book brand. This may encompass media interview pitches, book cover designs, website layouts, and the author’s overall personal image. To be effective, all of...