How Authors Can Garner Media Attention for Their Work

A key component of all book marketing plans is publicity, which includes any media attention such as radio and TV interviews. Whether self-published or traditionally published, it can be challenging for authors to get media attention, but it is crucial to success. Author and book publicist Marlan Warren suggests creating your own publicity by writing a press release when you have a major speaking engagement or book event coming up. You never know which media outlets might pick it up. The more your...
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