Things for Authors to Consider When Hiring a Publicist

If you have the budget to hire a publicist to assist with your book publicity efforts, you need to be ready and willing to collaborate says publicist Darice Fisher. You need to ensure you have a good working relationship with your publicist because it's a two-way street. If your book publicity budget is small or non-existent, be prepared to dig in and do much of the work yourself.
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